Archive

All of our previous posts by date, or search our archive.

Bell

Jun 29, 2026

•

6 min read

The Address Nobody Trusts Anymore

Canada Post and the Trust Cost of a Public Institution in Visible Decline

Eugene Chan

Cirque du Soleil

Jun 22, 2026

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5 min read

The Adventurous Deficit

Why Canada's brands have lost the permission to lead — and who is quietly inheriting it.

Eugene Chan

Air Transat

The Sky Is Not Falling, But the Floor Is

Jun 14, 2026

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5 min read

The Sky Is Not Falling, But the Floor Is

Canada's airline sector and the geometry of diminished expectations

Eugene Chan

Loblaws

Jun 7, 2026

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5 min read

The Political Ledger

How brand trust fractures along party lines — and what it costs Canadian institutions.

Eugene Chan

Country Style

May 31, 2026

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5 min read

The Last Cup Standing

Canada's coffee sector and the collapse of everyday trust.

Eugene Chan

Burnbrae Farms

+13

May 24, 2026

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6 min read

The Tolerance Threshold

Canada's most consequential value movement in 2026—and what it means for every institution with something to lose

Eugene Chan

Burnbrae Farms

+10

May 17, 2026

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5 min read

No Name Knows Something

What a private label's rise reveals about the cost of institutional claims.

Eugene Chan

Rudsak

May 10, 2026

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5 min read

The Apparel Audit

Why Canadian identity claims are becoming a liability in the fashion sector.

Eugene Chan

Labatt

May 3, 2026

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5 min read

The Quiet Crisis

Why Canada's alcohol sector is losing a trust it never knew it had.

Eugene Chan

Archive

The Address Nobody Trusts Anymore

The Adventurous Deficit

The Sky Is Not Falling, But the Floor Is

The Political Ledger

The Last Cup Standing

The Tolerance Threshold

No Name Knows Something

The Apparel Audit

The Quiet Crisis

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