Archive

All of our previous posts by date, or search our archive.

Scotiabank

Jul 27, 2026

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5 min read

The Ones Who Held

Canada's Big Five banks, borrowed resilience, and why the most dangerous trust story is the one that looks like stability.

Eugene Chan

Sport Chek

Jul 20, 2026

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5 min read

The Canadian in the Equipment Room

CCM Hockey, foreign ownership, and the trust cost of an identity that outlasted its institution.

Eugene Chan

RBC

Jul 13, 2026

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5 min read

The Last Regional Bank

Laurentian Bank and the trust cost of institutional disappearance.

Eugene Chan

Canadian Tire

Jul 6, 2026

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5 min read

The Smoothie That Earned It

What Booster Juice's rise reveals about genuine behavioural capital and borrowed permission.

Eugene Chan

Bell

Jun 29, 2026

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6 min read

The Address Nobody Trusts Anymore

Canada Post and the Trust Cost of a Public Institution in Visible Decline

Eugene Chan

Cirque du Soleil

Jun 22, 2026

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5 min read

The Adventurous Deficit

Why Canada's brands have lost the permission to lead — and who is quietly inheriting it.

Eugene Chan

Air Transat

The Sky Is Not Falling, But the Floor Is

Jun 14, 2026

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5 min read

The Sky Is Not Falling, But the Floor Is

Canada's airline sector and the geometry of diminished expectations

Eugene Chan

Loblaws

Jun 7, 2026

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5 min read

The Political Ledger

How brand trust fractures along party lines — and what it costs Canadian institutions.

Eugene Chan

Country Style

May 31, 2026

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5 min read

The Last Cup Standing

Canada's coffee sector and the collapse of everyday trust.

Eugene Chan

Archive

The Ones Who Held

The Canadian in the Equipment Room

The Last Regional Bank

The Smoothie That Earned It

The Address Nobody Trusts Anymore

The Adventurous Deficit

The Sky Is Not Falling, But the Floor Is

The Political Ledger

The Last Cup Standing

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