PhD behavioral scientist writing on trust issues in AI, branding, and life.
Umbra
+3
Aug 31, 2026
•
5 min read
La Maison Simons, Umbra, and the trust cost of design-led institutional identity.
Sun Life
+4
Aug 24, 2026
4 min read
Intact Financial, Manulife, Sun Life, and why insurance is Canada's most structurally fragile sector.
Canadian Tire
Aug 17, 2026
Hudson's Bay, institutional grief, and what the GCBI measured before the bankruptcy.
Corus Entertainment
+7
Aug 10, 2026
Canada's media brands, the trust cost of institutional collapse, and what survives the contraction.
Bell
+5
Aug 3, 2026
Rogers, Bell, Telus, and the telecom sector's permission crisis.
Scotiabank
Jul 27, 2026
Canada's Big Five banks, borrowed resilience, and why the most dangerous trust story is the one that looks like stability.
Sport Chek
+1
Jul 20, 2026
CCM Hockey, foreign ownership, and the trust cost of an identity that outlasted its institution.
RBC
Jul 13, 2026
Laurentian Bank and the trust cost of institutional disappearance.
Jul 6, 2026
What Booster Juice's rise reveals about genuine behavioural capital and borrowed permission.
+6
Jun 29, 2026
6 min read
Canada Post and the Trust Cost of a Public Institution in Visible Decline
Cirque du Soleil
Jun 22, 2026
Why Canada's brands have lost the permission to lead — and who is quietly inheriting it.
Air Transat
Jun 14, 2026
Canada's airline sector and the geometry of diminished expectations
Loblaws
Jun 7, 2026
How brand trust fractures along party lines — and what it costs Canadian institutions.
Country Style
May 31, 2026
Canada's coffee sector and the collapse of everyday trust.
Burnbrae Farms
+13
May 24, 2026
Canada's most consequential value movement in 2026—and what it means for every institution with something to lose
+10
May 17, 2026
What a private label's rise reveals about the cost of institutional claims.
Rudsak
+9
May 10, 2026
Why Canadian identity claims are becoming a liability in the fashion sector.
Labatt
May 3, 2026
Why Canada's alcohol sector is losing a trust it never knew it had.
No Name
May 1, 2026
7 min read
What it means when Canadian brands gain ground without earning trust.
The social contract of the Canadian marketplace.
